soft drinks: Soft drink industry market share

Tuesday 17 July 2012

Soft drink industry market share

The two leading soft drink manufacturersCoca-Cola [KO 77.71 1.23 (+1.61%) andPepsiCo [PEP 70.295 -0.055 (-0.08%) saw their carbonated soft drink sales decline as the industry's volume slipped to where it was in 1996, eliminating years of growth.However, Dr Pepper Snapple [DPS 43.62 0.23 (+0.53%) saw its market share climb to 16.4 percent from 15.3 percent a year ago, helped by the increasing popularity of Dr Diet Pepper, which posted a 4.8 percent increase in volume.Diet Dr Pepper was one of only two leading brands to gain market share. The other was Diet Mt. Dew, which saw volume increase 4.5 percent.Trademark Coca-Cola remained in the top spot, with a 17.0 percent share of the soft drink market, while Pepsi-Cola and Diet Coke fell into a tie in second place, each with a 9.9 percent market share.