soft drinks: Mellow yellow soft drink

Wednesday 18 July 2012

Mellow yellow soft drink

Mello Yello is a caffeinated, citrus-flavored soft drink produced and distributed by The Coca-Cola Company. It was introduced on March 1, 1979, to compete with Pepsi'sMountain Dew. There have been three flavored variants of Mello Yello. Mello YelloCherry was released in response to Mountain Dew Code Red. The other two variants were Mello Yello Afterglow (peach-flavored) and Mello Yello Melon. All three were only available for a limited time.In early 2010, Coca-Cola announced new images of new packaging that it would be re-branding Mello Yello to resemble the packaging in 1979. This re-branding has included an expanded distribution of the product, into such areas of the United States that have not had the product in years such as the Northeast United States and the Western United States. In 2011, Mello Yello began to replace Vault on Coca-Cola Freestylemachines. The smooth citrus taste of Mello Yello has refreshed people's thirst for over two decades. Its unique taste and confident, in-control style sets it apart from other soft drinks. Mello Yello highlights the smooth choices in life - because when you drink Mello Yello, everything goes down easy.