soft drinks: Alcoholic soda drinks

Tuesday, 17 July 2012

Alcoholic soda drinks

The issue of alcoholic drinks sold as soft drinks is not new. In 1997 CAP highlighted the issue of Alcopops drinks which were soft drinks that contained up to 5% of alcohol. The same problem was later highlighted in 2003.CAP’s survey shows that there are currently more than 15 types of alcoholic soft drinks available in the market. These alcoholic soft drinks which come in 275 ml bottles are sold from RM 4.00 to RM 10.00. The bottles with attractive and colourful juices come under the name of tropical fruit, ice lemon tea, orange juice, lemon original tanke, lemon and lime flavour, orange-lemon flavour and etc. The manufacturer uses very attractive colours and packaging to lure consumers especially children and teenagers into trying them and getting them hooked to these drinks. For example, some of these soft drinks also come in a very pretty, soothing pink colour, which can attract young girls to try them.